RECRUITING HAWK

Project:

I designed this logo for a company that creates software for athletic coaches at the college level. This software is used to recruit athletes.

Software:

Illustrator CS, Photoshop CS

Fonts:

Univers

Concept:

The name lead to the image of the hawk that I drew in Illustrator CS. The skewing of the text mimics motion which is directly related to the audience of this logo. Blue and Silver are common color combinations in the sports venue. The striped lines reemphasizes motion and could point towards Track and Field and the striped socks some athletes use.